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Advanced Sports Marketing

This course is designed to equip students with advanced principles and applications of sport marketing. The course explores marketing theory in a sports context. It covers marketing strategies as they relate to businesses, such as the sporting goods industry, branding, advertising, broadcasting and sponsorship. The course presents a comprehensive examination of basic marketing functions and concepts as applied to sports-related enterprise, including school/college sports programmes, fitness centres, etc. It involves the analysis of sports business problems that involve the creation, distribution, and sale of sporting goods and services. The course content includes areas such as marketing information systems, pricing strategies, media relations, promotional methods and endorsements, resolution of sport marketing problems, demand analysis, consumer analysis and market analysis.

Course Code: 
EPH 914
No. of Credits: 
3
Level: 
Level 900
Course Semester: 
Second Semester
Select Programme(s): 
Physical Education

Advanced Curriculum Theory in Health and Physical Education

This course provides opportunity for students to examine the philosophical, historical, sociological and scientific basis of inclusion of Health and Physical Education in the school curriculum. It also reviews various curriculum models in Physical Education and their suitability within a contemporary context. Special attention is paid to the implications of both the sports and health focus approach to curriculum development. The prospects and challenges in running a hybrid curriculum are examined.

Course Code: 
EPH 913
No. of Credits: 
3
Level: 
Level 900
Course Semester: 
First Semester
Select Programme(s): 
Physical Education

Advanced Leadership Theory and Practice in Sports Management

This course will provide students with a critical overview of theory and research in leadership within the field of sports administration. The course will examine leadership as a process, focusing on the leader, the followers, and the situation. It will involve the analysis of the sports industry with special emphasis on the sports administrators’ role and functions as well as in-depth analysis of planning, organizing, leading, and controlling as they apply to the sports administrator. Students will have the opportunity to explore several leadership theories and their application in managing sports at different contextual levels, such as amateur, professional, club, national and international sports. This will include examination of different leadership approaches, skills, and dynamics as they affect the management process, and of the evolution of professional sports management practice. Key concepts of organizational theory will be applied to various structural components that address the management specifics of how to plan, organize, control, and direct a sports enterprise as well as decision-making and communication skills necessary to be an effective leader.

Course Code: 
EPH 912
No. of Credits: 
3
Level: 
Level 900
Course Semester: 
Second Semester
Select Programme(s): 
Physical Education

Theoretical Perspectives in Sports and Exercise Psychology

This course examines various theories, models and principles applied in sports and exercise psychology. The course involves the following: various psychological factors and how they influence sports performance, participation in physical activity, and overall health and well-being. Other areas to cover are methods used by athletes and exercisers of various skill levels to achieve peak performance, scientific and theoretical background of sports and exercise participation, application of psychological skills to sports and exercise environments to enhance peak performance and quality of life, and ethical principles of applying these psychological skills.

Course Code: 
EPH 911
No. of Credits: 
3
Level: 
Level 900
Course Semester: 
First Semester
Select Programme(s): 
Physical Education

Health and Exercise Psychology

The course is a critical analysis of various aspects of health and exercise psychology. It considers psychological benefits of exercise (e. g., increased wellbeing) as well as the psychological pitfalls of too much exercise (e. g., exercise addiction, overeating, anorexia nervosa).

Course Code: 
EPH 910
No. of Credits: 
3
Level: 
Level 900
Course Semester: 
First Semester
Select Programme(s): 
Physical Education

Strategic Planning for Sports Organisations

This course focuses on the application of strategic planning to management of sports. An understanding of the policies and mechanics of strategic planning will be applied to sports. Students will be taken through the basic phases involved in strategic planning such as: analysis or assessment, strategy formulation, strategy execution, and evaluation or sustainment/management phase. The use of environmental scans, gap analysis, action planning and benchmarking will be discussed within broad philosophical contexts.

Course Code: 
EPH 909
No. of Credits: 
3
Level: 
Level 900
Course Semester: 
First Semester
Select Programme(s): 
Physical Education

Structure and Function of Sports Organisations

The course provides an analysis of professional and amateur sports organisations from philosophical, historical and operational perspectives. It takes in-depth look at the structure and functional capacities at management and business practices of industry. The course is designed to equip students with organisational knowledge and skills required for high level management of sports.

Course Code: 
EPH 908
No. of Credits: 
3
Level: 
Level 900
Course Semester: 
First Semester
Select Programme(s): 
Physical Education

Advanced Respiratory System in Exercise and Training

The students will examine the pulmonary structure and function, surface area and gas exchange, mechanics of ventilation, pulmonary ventilation, and variations from normal breathing patterns other areas are the respiratory tract during cold weather exercise, regulation of ventilation during exercise, ventilation and energy demands, acid-base regulation, buffers and the effects of intense exercise.

Course Code: 
EPH 907
No. of Credits: 
3
Level: 
Level 900
Course Semester: 
Second Semester
Select Programme(s): 
Physical Education

Advanced Nutrition and Human Performance

In this course, students will examine the kinds and services of carbohydrates, lipids and proteins and their dynamics in exercise. Vitamins, minerals and water needs are examined in relation to exercise performance. Other content areas include pre-competition meal, glucose feedings, electrolytes and water uptake in exercise.

Course Code: 
EPH 906
No. of Credits: 
3
Level: 
Level 900
Course Semester: 
First Semester
Select Programme(s): 
Physical Education

Advanced Muscular System in Exercise and Training

The students will examine training principles, anaerobic and aerobic system changes, factors affecting the aerobic training response, maintenance of aerobic fitness gains, methods of training, strength measurement and resistance, structural and functional adaptation to resistance training, and factors that modify the expression of human strength, detraining, circuit resistance training, and muscle soreness and stiffness.

Course Code: 
EPH 905
No. of Credits: 
3
Level: 
Level 900
Course Semester: 
Second Semester
Select Programme(s): 
Physical Education

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