This course focuses on theories and models, and their application in measurement and evaluation in Physical Education. Issues in learner assessment in Physical Education at different levels of education are examined with the view to developing appropriate models for each level. The course also discusses educational programme evaluation models that can be applied in evaluating the Physical Education programme. Examples of models that will be applied are Stufflebeam’s CIPP, Kirkpatrick’s Four Levels and Eisner’s Educational Connoisseurship.

This course is an intensive examination of the critical components of successful and ethical professional practice and career building in sports performance. It examines the psychosocial determinants of high level performance and factors that affect maintenance of advance level performance. Issues to be discussed will include motivation, professional sports development practices, role of corporate bodies and management of social and psychological pressure.

This course is designed to equip students with advanced principles and applications of sport marketing. The course explores marketing theory in a sports context. It covers marketing strategies as they relate to businesses, such as the sporting goods industry, branding, advertising, broadcasting and sponsorship. The course presents a comprehensive examination of basic marketing functions and concepts as applied to sports-related enterprise, including school/college sports programmes, fitness centres, etc. It involves the analysis of sports business problems that involve the creation, distribution, and sale of sporting goods and services. The course content includes areas such as marketing information systems, pricing strategies, media relations, promotional methods and endorsements, resolution of sport marketing problems, demand analysis, consumer analysis and market analysis.

This course will provide students with a critical overview of theory and research in leadership within the field of sports administration. The course will examine leadership as a process, focusing on the leader, the followers, and the situation. It will involve the analysis of the sports industry with special emphasis on the sports administrators’ role and functions as well as in-depth analysis of planning, organizing, leading, and controlling as they apply to the sports administrator. Students will have the opportunity to explore several leadership theories and their application in managing sports at different contextual levels, such as amateur, professional, club, national and international sports. This will include examination of different leadership approaches, skills, and dynamics as they affect the management process, and of the evolution of professional sports management practice. Key concepts of organizational theory will be applied to various structural components that address the management specifics of how to plan, organize, control, and direct a sports enterprise as well as decision-making and communication skills necessary to be an effective leader.